Laurie’s Love · Brand Directions

How to read this

Every direction is a complete look: five colors, the palette photographed in nature, and the palette lived in by real moments of connection. React to how each one feels — the numbers behind them (contrast, accessibility, usage rules) are already checked and waiting in the working files. The rail on the right shows where you are; three typography voices follow the color.

Direction 01 · Luxury

Velour

Aubergine silk, two golds, and the magenta kept low and rich. Courage wearing velvet.

Aubergine#301728

Antique Gold#CB8E16

True Gold#F0C24B

Magenta Silk#6E1B4F

Ivory#FBF6EC

Direction 02 · Emerald & hydrangea

Evergreen

One deep forest green in charge, hydrangea as the single soft note, berry carrying the passion.

Forest#1E4636

Emerald#2E7D5B

Hydrangea#E9ABA5

Berry#8E2C4E

Fresh Ivory#F6F2EA

Direction 03 · Deepwater teal & magenta

Plume

Essentially two colors: deepwater teal in charge, your magenta as the one vivid stroke.

Deepwater#0F474C

Night#131C26

Lagoon#1789A8

Magenta#911766

Sea Mist#EAF2F2

Direction 04 · Fresh — white, wisteria & sun

First Light

The brand in daylight: clean white, wisteria speaking, one earned ray of sun.

Cloud White#F8F6F3

Wisteria#7A5498

Violet Night#2D1C42

Lilac Mist#DCD3EA

Sun Gold#C88B00

Direction 05 · The sunrise

Daybreak

The sky's own sequence — pre-dawn purple through magenta to first gold light. Hope, rendered.

Pre-Dawn#1A1030

Purple Hour#4A2870

Magenta Dawn#911766

Sunrise Gold#DD9933

Dawn White#F7F5F2

Direction 06 · Full luxury

Velour Noir

The Pantone board verbatim: armor black, aubergine gleam, golden yellow, brilliance white.

Armor Black#0B0709

Aubergine Gleam#301728

Golden Yellow#CB8E16

Magenta Silk#6E1B4F

Brilliance#FEFEFE

Direction 07 · Garnet, gold, emerald & taupe

Regalia

Garnet and emerald as paired jewels, brushed gold between them, warm taupe as the light.

Garnet#6D2567

Emerald#316C6B

Brushed Gold#C9A16C

Taupe#F5EBDD

Aubergine Ink#2B1226

Direction 08 · Fresh with a bold spine

Iris

One vivid royal purple doing all the talking; lavender and mint float, orchid blooms.

Iris Purple#4F2585

Lavender#C7B6EA

Mint#BCE3CE

Orchid#B0348C

Cloud White#F8F7F4

Direction 09 · Coral, salmon & violet

Glow

Deep violet night as the confident ground; coral and salmon as the warm human glow against it.

Deep Violet#371750

Violet#7A4F87

Coral#FF7353

Salmon#FFA695

Porcelain#F0EAE8

Direction 10 · Deep greens, purple & ember

Canopy

Two jungle greens layered like leaves in shade, deep purple as the bloom hidden in them.

Evergreen Night#012622

Dark Green#003B36

Deep Purple#59114D

Amber Earth#E98A15

Lavender Mist#ECE5F0

Part two

Five voices in type

The archetype study gave Laurie’s Love a Hero’s heart, a Caregiver’s hands, and a Lover’s devotion. Each can lead the typography. Five directions — each pairs a headline voice with a quiet, friendly text face, and all three sit comfortably beside the script logo.

Type direction A · The Hero

Connect.
Empower.
Inspire.

Headline Fraunces — a serif with real backbone and warmth; confident without shouting.

Text Archivo — plain, modern, dependable.

Feels like The coach’s voice: proud, steady, certain of you.

Laurie’s Love’s mission is to Connect, Empower and Inspire every member who joins so that no Warrior goes through their cancer journey alone.

AaBbCc 0123 &

Type direction B · The Caregiver

Connect.
Empower.
Inspire.

Headline Lora — a warm, calligraphic serif; the hand on the shoulder.

Text Nunito Sans — soft, round, endlessly readable.

Feels like The friend who never leaves: gentle, close, unhurried.

Laurie’s Love’s mission is to Connect, Empower and Inspire every member who joins so that no Warrior goes through their cancer journey alone.

AaBbCc 0123 &

Type direction C · The Lover

Connect.
Empower.
Inspire.

Headline Cormorant Garamond — romantic, high-contrast, devoted.

Text Mulish — light, graceful, quietly modern.

Feels like The love the brand is named for: elegant, deeply felt.

Laurie’s Love’s mission is to Connect, Empower and Inspire every member who joins so that no Warrior goes through their cancer journey alone.

AaBbCc 0123 &

Type direction D · The Lover, modern cut

Connect.
Empower.
Inspire.

Headline Instrument Serif — sharp, editorial, quietly romantic; a magazine masthead with a heart.

Text Instrument Sans — its matched partner; clean and warm.

Feels like The love story told in a modern voice — elegant without a whisper of pity.

Laurie’s Love’s mission is to Connect, Empower and Inspire every member who joins so that no Warrior goes through their cancer journey alone.

AaBbCc 0123 &

Type direction E · The Hero, rally voice

CONNECT.
EMPOWER.
INSPIRE.

Headline Poppins Bold, all caps — geometric, loud, certain; the banner at the finish line.

Text Poppins Light — the same family at a whisper.

Feels like The rally cry: a movement, a march, a t-shirt worn with pride.

Laurie’s Love’s mission is to Connect, Empower and Inspire every member who joins so that no Warrior goes through their cancer journey alone.

AABBCC 0123 &

Pick the one that feels like home.

The strongest brands run one dominant system with one companion register — a look for every day and a look for the big moments. Choose the pair that feels most like Laurie’s Love, and we’ll build it into the full identity: complete color system, typography, photography direction, and templates.

1 · Choose a lead2 · Choose a companion3 · Choose a type voice

← Back to the brand archetype report

Prepared with love by Skyway Media